
Published 29 November 2024
In the US, consumer spending is expected to reach $125bn during the Thanksgiving/Black Friday weekend (November 28 to December 2) – a 5% drop from 2023 (ICSC, 2024), likely fuelled by ongoing economic and climate concerns. Key strategies catering for polarised consumer cohorts include wellness-infused retail refuges, underconsumption swap shops, star-powered live commerce and TV-spoofing ad series.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Attracting more than 80,000+ visitors (up 6% from...