
Published 20 September 2023
Responding to global consumers’ positivity towards artificial intelligence (AI) – 51% believe it can improve shopping experiences, and 62% are open to recommendations from AI-powered assistants (Salesforce, 2022) – B Store in Abu Dhabi’s residential/commercial Sky Tower skyscraper is a tech-infused fully autonomous grocery store.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...