
Published 23 January 2025
Boasting a record-breaking overall attendance of more than one million visitors (Ministry Of Sport, 2025), the Australian Open (January 6-26) tennis tournament is proving to be a ripe opportunity for fan and brand engagement. We dissect key activations, including artificial-intelligence-(AI)-animated broadcasts, courtside gaming pavilions, heat-combatting beauty bars and seamless concession stores.



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