
Published 23 January 2025
Boasting a record-breaking overall attendance of more than one million visitors (Ministry Of Sport, 2025), the Australian Open (January 6-26) tennis tournament is proving to be a ripe opportunity for fan and brand engagement. We dissect key activations, including artificial-intelligence-(AI)-animated broadcasts, courtside gaming pavilions, heat-combatting beauty bars and seamless concession stores.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Acknowledging the ongoing pulling power of physical retailing (see Brand Spaces: 26/27), our first quarterly store design trends report of 2026 spotlights fresh...