
Published 14 December 2015
Stefanie Dorfer
Now a winter magnet for the global creative scene, Art Basel and Design Miami has become a useful platform for brands to boost perception by showcasing their wider artistic acumen.
From in-store presentations to playful associations, we highlight 2015’s best branded spaces.



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This quarter, we’re tracking how brands are implementing ultra-naturalistic navigation in response to consumer adoption of zero-click commerce, in-store artificial intelligence (AI) for next-gen smart brand spaces and continued innovation in virtual fashion try-on and digital wardrobing. Standout projects include search...