Allbirds Calls Out Industry, Opens Access to Carbon Tool

Published 23 April 2021

Author

Rebecca Hobbs

Harnessing unconventional marketing tactics including newspaper call-outs to the likes of H&M, Gucci and Nike, American sustainable footwear brand Allbirds has made its Carbon Footprint Calculator available to the rest of the fashion industry. The Earth Day (April 22) initiative also invites consumers to sign a petition for brands to label products with carbon footprint data.

Allbirds Calls Out Industry, Opens Access to Carbon Tool

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Topics

Advertising & Branding

Retail

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