AI-Powered Beauty Tech Reboots Sephora, Shanghai

Published 13 July 2023

Authors

Marta Mąkolska,

2 min read

Trading on advancements in artificial intelligence (AI) to improve its in-store tech, French beauty retailer Sephora’s new Shanghai store incorporates AI-assisted product matching and advanced ingredient and efficacy information (sales of functional skincare are up 19.3% annually in China – Jing Daily) to upgrade its Singapore-based Store of the Future format (see Next-Level Omni-Stores in Global Store Openings: Winter 2022).

AI-Powered Beauty Tech Reboots Sephora, Shanghai

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Topics

Retail

Brand Spaces

Brand Experience

Digital

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