
Published 31 January 2025
Amid increasing industry competition with the release of Chinese artificial intelligence model DeepSeek, generative AI’s status as a major brand engagement imperative is hotting up. Stylus's first monthly AI brand comms update maps emerging trends and tactics – including Haut.AI’s upgraded skin analysis and ingredient visualiser; Nvidia’s blueprint for retail co-pilots; Soul Machines’ stress-busting seasonal assistants; and O2’s scam-baiting granny chatbot.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...