
Published 07 July 2021
Rebecca Hobbs
Powering up consumer creativity, astonishing new Russian app Brickit scans mounds of Lego, identifying thousands of bricks, and presents consumers with new ideas for builds based only on what’s there. The app uses both augmented reality (AR) and artificial intelligence (AI) to recognise individual bricks and then configure new structures, guiding users through the building process.



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A fresh chapter in retail design unfolds this quarter via new store launches spanning the globe in locations as diverse as Oaxaca, Tokyo, São Paulo and London. Key trends include the rise of the brand campus (ultra-multifaceted concept stores), shrines to scent, ‘joytopian’ amusements and breakout play areas,...