AI + AR App Prompts & Creates Guides for New Lego Builds

Published 07 July 2021

Author

Rebecca Hobbs

Powering up consumer creativity, astonishing new Russian app Brickit scans mounds of Lego, identifying thousands of bricks, and presents consumers with new ideas for builds based only on what’s there. The app uses both augmented reality (AR) and artificial intelligence (AI) to recognise individual bricks and then configure new structures, guiding users through the building process.

AI + AR App Prompts & Creates Guides for New Lego Builds

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Topics

Retail

Children & Youth

Leisure

Ecommerce

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