
Published 29 November 2019
Gunning to progress the conversation regarding the applications and benefits of digital fashion was three-day London pop-up Hot Second (November 19-21). Echoing ideas explored in our report Retail’s Unreal Opportunities, Stylus spotlights its relevance.



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Fatigued by the increasingly transactional nature of social media and the pressure users feel to crowd-please, expect major wins in 2027 from lower-octane, more intimate brand destinations and activations where presence trumps performance and sociability is a distinctly depressurised experience.