Regaining the Joy of Home
Room to Relax
Belonging Where We Live
Adapting homes for work has been a key priority for consumers worldwide (see Future-Proofing the Flexible Home), but the focus is now shifting towards making them conducive to entertaining and having fun. Expect a sense of playfulness to influence everything from large furniture to smaller accessories.
Adapting homes for work has been a key priority for consumers worldwide (see Future-Proofing the Flexible Home), but the focus is now shifting towards making them conducive to entertaining and having fun. Expect a sense of playfulness to influence everything from large furniture to smaller accessories.
Summary
Regaining the Joy of Home | Adapting homes for work has been a key priority for consumers worldwide (see Future-Proofing the Flexible Home), but the focus is now shifting towards making them conducive to entertaining and having fun. Expect a sense of playfulness to influence everything from large furniture to smaller accessories. |
Room to Relax | Half of consumers worldwide say relaxing is key to achieving wellbeing, but many homes fail to deliver. In Japan, only 49% say their home meets their relaxation needs, while three in five Americans find it harder to relax since their homes have also become their place of work. Creating restful, comforting environments proves a continuing challenge. |
Belonging Where We Live | A sense of belonging is intricately linked to mental health. During the pandemic, we have spent more time in our neighbourhoods than ever before, making it crucial for local surroundings to represent residents and cater to their needs. New outdoor products, spatial designs and placemaking projects strive to make consumers feel at home outside. |
After a prolonged period dominated by anxiety, feeling happy at home can be a challenge. We look at how brands can help restore a sense of wellbeing at home – from joyful designs for entertaining, to comforting interactions that aid relaxation and subdue feelings of isolation, and neighbourhood solutions that evoke a sense of belonging.