Pottery Barn Launches Accessible Home Line

The line adapts 150 of the brand’s most beloved pieces to suit a range of mobility limitations. The desks, for instance, are resized to accommodate wheelchairs and feature open shelves (rather than drawers) that are easier to access. Armchairs are fitted with remote-powered lift technology to assist with sitting down and standing up. Meanwhile, tilting mirrors, non-slip rugs and shower grab rails are simple additions that bolster accessibility. 

Pottery Barn developed the new pieces with the help of experts from Disability Education and Advocacy Network and designers specialising in disability and elderly care. The brand is continuing to hone its understanding of inclusive design by committing to release adapted pieces with each new season.

While this range generates feel-good headlines, it also makes good business sense. Seventy-seven per cent of Americans hope to age in place, yet a third recognise that their home will have to be renovated to do so (AARP, 2021). This means there is a huge market for products that can help consumers future-proof their homes for old age. Balancing adaptive functionality with stylish aesthetics will allow brands to reframe inclusive design as a smart investment.

Learn more about how your brand can better meet future consumers' home needs by downloading your sample report: Well Time at Home.

Get in touch to speak to a member of the Stylus team and find out how your brand can harness trends and insights like these for future commercial success.