Dyson has revealed a pet grooming set, which can transform a cordless vacuum cleaner into a powerful tool for capturing hair and dander. The device works similarly to a conventional slicker brush. Users hold down a button on the attachment head as they glide it through the animal’s coat, and once the bristles are full of fur, they release the switch to suck it into the vacuum’s inner chamber.
The unit is acoustically engineered to minimise noise. Owners can also use the brush separately, attaching it to the vacuum to remove hair after grooming, in case their furry friend is stressed or skittish.
The kit taps into a growing market of animal owners, with almost two-thirds (65%) of US millennials planning to adopt one in the next five years (Morgan Stanley, 2021). Additionally, in October, a six-country study of 10,000 24- to 45-year-old pet parents found that 43% spend at least half an hour each day picking up fur, mess and waste.
This presents a ripe opportunity for appliance manufacturers throughout the home. For instance, Germany’s Hansgrohe recently developed a gentle brush-like showerhead for dogs. Brands that successfully adapt their products to ease grooming and cleaning stand to win with this burgeoning cohort of pet owners.