
Published 02 October 2023
Creative upcycling projects are harnessing sleek design and characterful second-life narratives to shift the perceived value of waste and transform it into a savvy sales opportunity. We look at how British start-up The Tyre Collective is using designer collaborations to give even the most unappealing pollution – tyre wear – a precious character.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.