
Published 11 April 2024
YouTube is levelling up its coverage of Coachella – the largest music festival in the US – by enabling home viewers to curate a personalised livestreaming experience using its multiview feature. As well as accessing the platform's existing Coachella live merch shopping and behind-the-scenes Shorts content, YouTube TV viewers will now be able to watch up to four simultaneous live performances on a single screen.



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At Advertising Week Europe (March 24-26, London), mega brands and marketers from the worlds of entertainment, social media, gaming and sports gathered to download their roadmaps for fan and audience engagement with real longevity. We unpack three key directions: sportstainment boosts for football, sailing and mixed...