
Published 11 April 2024
YouTube is levelling up its coverage of Coachella – the largest music festival in the US – by enabling home viewers to curate a personalised livestreaming experience using its multiview feature. As well as accessing the platform's existing Coachella live merch shopping and behind-the-scenes Shorts content, YouTube TV viewers will now be able to watch up to four simultaneous live performances on a single screen.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural developments, emerging fandoms and audience trends. This month, we’re unpacking why Spotify Wrapped won praise for prioritising creative, personalised storytelling over generative AI; how Letterboxd is bringing curated film rentals to its platform and...