
Published 23 September 2025
The Women’s Rugby World Cup (WRWC) 2025 in the UK (August 22 – September 27) broke records with a live opening weekend viewership of 4.6 million (BBC, 2025), and the sold-out final is expected to see 82,000 attendees. Still a significant white space for brands to seize, we unpack top engagement strategies generating momentum.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we dive into how Fifa’s Halftime Show for the 2026 World Cup final will deepen young and new football fans’ sportstainment satisfaction, Netflix’s new immersive horror...