
Published 23 September 2025
The Women’s Rugby World Cup (WRWC) 2025 in the UK (August 22 – September 27) broke records with a live opening weekend viewership of 4.6 million (BBC, 2025), and the sold-out final is expected to see 82,000 attendees. Still a significant white space for brands to seize, we unpack top engagement strategies generating momentum.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The content creator landscape is in flux as digitally fatigued netizens re-adjust their social media feeds with relatability, originality, and simple, human joys in mind. We round up three must-know shifts and how brands can navigate them, including the ‘influencer recession’ ushering in ‘nano’ creators, the evolving AI...