
Published 23 September 2025
The Women’s Rugby World Cup (WRWC) 2025 in the UK (August 22 – September 27) broke records with a live opening weekend viewership of 4.6 million (BBC, 2025), and the sold-out final is expected to see 82,000 attendees. Still a significant white space for brands to seize, we unpack top engagement strategies generating momentum.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...