
Published 23 September 2025
The Women’s Rugby World Cup (WRWC) 2025 in the UK (August 22 – September 27) broke records with a live opening weekend viewership of 4.6 million (BBC, 2025), and the sold-out final is expected to see 82,000 attendees. Still a significant white space for brands to seize, we unpack top engagement strategies generating momentum.



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This year, Ramadan (February 18 to March 19, 2026) is making an even bigger mark on pop culture. Revealing the tenets and attitudes most important to the 2bn-strong global Muslim community via social media content, ad campaigns, storytelling, and entertainment, we unpack dialled-up themes for brands, including...