
Published 07 July 2023
With Wimbledon well under way (July 3-16), the All England Lawn Tennis Club (AELTC) – which owns the annual championships – is nurturing next-gen audiences via playful activations on social gaming platforms including Roblox and, for the first time this year, Fortnite.



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This year, Ramadan (February 18 to March 19, 2026) is making an even bigger mark on pop culture. Revealing the tenets and attitudes most important to the 2bn-strong global Muslim community via social media content, ad campaigns, storytelling, and entertainment, we unpack dialled-up themes for brands, including...