
Published 07 July 2023
With Wimbledon well under way (July 3-16), the All England Lawn Tennis Club (AELTC) – which owns the annual championships – is nurturing next-gen audiences via playful activations on social gaming platforms including Roblox and, for the first time this year, Fortnite.



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Stylus's Senior Trends Editor for Pop Culture & Media, Annie Corser, explores the brand engagement strategies shaping this year's World Cup.