
Published 07 July 2023
With Wimbledon well under way (July 3-16), the All England Lawn Tennis Club (AELTC) – which owns the annual championships – is nurturing next-gen audiences via playful activations on social gaming platforms including Roblox and, for the first time this year, Fortnite.



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At Advertising Week Europe (March 24-26, London), mega brands and marketers from the worlds of entertainment, social media, gaming and sports gathered to download their roadmaps for fan and audience engagement with real longevity. We unpack three key directions: sportstainment boosts for football, sailing and mixed...