
Published 09 September 2021
Matt Zara
Translating the app’s success to legacy media, US broadcaster SiriusXM has partnered with TikTok to launch TikTok Radio, a station that plays trending tracks from the platform. The partnership cements the impact of creator communities in shaping popular music and the wider industry, and helps radio engage a younger audience.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at the appeal of ‘Staples Baddie’, the new queen of staff user-generated content; how virtual band Gorillaz is celebrating human-made creativity for its...