
Published 09 September 2021
Matt Zara
Translating the app’s success to legacy media, US broadcaster SiriusXM has partnered with TikTok to launch TikTok Radio, a station that plays trending tracks from the platform. The partnership cements the impact of creator communities in shaping popular music and the wider industry, and helps radio engage a younger audience.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we dive into how Fifa’s Halftime Show for the 2026 World Cup final will deepen young and new football fans’ sportstainment satisfaction, Netflix’s new immersive horror...