The Business of Pop Culture Episode 2: Key Trends from SXSW 2023
Published 17 March 2023
The Business of Pop Culture is a weekly video series from Stylus exploring the intersection of entertainment, media, online culture and consumer engagement. In each episode, we analyse a key pop culture trend from the perspective of branding, marketing and consumer engagement. We take a deep dive into the topic, put it into a wider pop-cultural context, examine the consumer drivers catalysing it and discuss the implications for current and future brand engagement.
This week, our senior Pop Culture correspondent Julia Errens is in Austin, Texas for the annual SXSW festival. We speak to her directly from the event, and discuss the key pop culture trends that have emerged over the course of the week – including new developments in entertainment fandom, what’s next for the Metaverse, and how creators may start outsourcing work to their digital doubles.