This week, our senior Pop Culture correspondent Julia Errens is in Austin, Texas for the annual SXSW festival. We speak to her directly from the event, and discuss the key pop culture trends that have emerged over the course of the week – including new developments in entertainment fandom, what’s next for the Metaverse, and how creators may start outsourcing work to their digital doubles.

This week, our senior Pop Culture correspondent Julia Errens is in Austin, Texas for the annual SXSW festival. We speak to her directly from the event, and discuss the key pop culture trends that have emerged over the course of the week – including new developments in entertainment fandom, what’s next for the Metaverse, and how creators may start outsourcing work to their digital doubles.