In this episode, we consider the new movie everyone’s talking about – Cocaine Bear – and ask: will memes be the next source of IP (intellectual property) for entertainment studios?
The Business of Pop Culture Episode 1: Cocaine Bear & the Future of Meme IP
Published 10 March 2023
5 min read
The Business of Pop Culture is a weekly video series from Stylus exploring the intersection of entertainment, media, online culture and consumer engagement. In each episode, we analyse a key pop culture trend from the perspective of branding, marketing and consumer engagement. We take a deep dive into the topic, put it into a wider pop-cultural context, examine the consumer drivers catalysing it and discuss the implications for current and future brand engagement.
In this episode, we consider the new movie everyone’s talking about – Cocaine Bear – and ask: will memes be the next source of IP (intellectual property) for entertainment studios?