
Published 27 June 2024
With the UEFA Euros 2024 already underway (June 14 to July 14), entertainment platforms and brands are energising the tournament with new ways to engage, enhancing coverage, participation and interactivity. From Indian streaming platform Sony LIV’s customisable coverage attracting international football fans to British media brand LadBible riffing on internet culture’s Euros-inspired culinary feuds, we spotlight winning engagement strategies.



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The gaming industry’s biggest night of the year, The Game Awards 2025 (LA, December 11) bestowed accolades on the year’s best titles, studios and esports stars, and lined up a bumper 2026 of new releases. We unpack four of the key takeaways – including the winning charm of indie games, inventive transmedia moves, the...