
Published 27 June 2024
With the UEFA Euros 2024 already underway (June 14 to July 14), entertainment platforms and brands are energising the tournament with new ways to engage, enhancing coverage, participation and interactivity. From Indian streaming platform Sony LIV’s customisable coverage attracting international football fans to British media brand LadBible riffing on internet culture’s Euros-inspired culinary feuds, we spotlight winning engagement strategies.



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