
Published 05 October 2021
Matt Zara
Californian ‘social metaverse’ platform Stageverse weaves together live concerts, digital goods, plus experiential e-commerce to build the next virtual culture hotspot for VR and mobile users alike. Available via an iOS and Android app, its simple smartphone accessibility offers a new point of entry into metaverse-like experiences.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...