
Published 09 December 2021
Matt Zara
Furthering its social media-inspired evolution beyond music streaming, Spotify is trialling Discover, a TikTok-style video feed for content browsing. The feature coincides with the annual Spotify Wrapped campaign, highlighting how social tools for visual feeds boost the streaming giant's growth strategy.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at how pop star Olivia Rodrigo’s sold-out, women-led festival is marrying music and mission; why Spotify is putting video at the centre of discovery;...