
Published 17 January 2022
Alex Hawkins
To power the next generation of musicians, New York-based non-fungible token (NFT) start-up Sound.xyz is tapping into crypto-native tools and introducing a superior way to discover and reward artists. In doing so, it aspires to create a new social and economic paradigm in the music industry.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...