
Published 17 January 2022
Alex Hawkins
To power the next generation of musicians, New York-based non-fungible token (NFT) start-up Sound.xyz is tapping into crypto-native tools and introducing a superior way to discover and reward artists. In doing so, it aspires to create a new social and economic paradigm in the music industry.



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‘Passion tracking’ apps and online platforms cataloguing pop culture interests (e.g. film, books, gaming) represent a surging desire for an alternative to established social media, populated by hobbyist fans seeking depressurised, algorithm-free communion. We decode a scene offering a wealth of audience intel for...