
Published 28 July 2023
The Fifa Women’s World Cup 2023 kicked off on July 20, and TikTok and Snapchat are deploying new social-media-native formats to tackle the problem of low visibility and coverage of women’s sports.



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‘Passion tracking’ apps and online platforms cataloguing pop culture interests (e.g. film, books, gaming) represent a surging desire for an alternative to established social media, populated by hobbyist fans seeking depressurised, algorithm-free communion. We decode a scene offering a wealth of audience intel for...