This week, we’re looking at the recently underwhelming earnings of Disney’s Marvel movies. Audiences are sending signals that their attention is turning to smaller stories and unique perspectives on legacy IPs – an appetite Mattel Films is well-positioned to serve.
Pop Culture Trend Drop: Meet Gaming's Hottest New Boy Band
Published 10 November 2023
Author
Julia Errens
2 min read
The Pop Culture Trend Drop is a weekly short-form video series from Stylus where we share strategic insight on an entertainment or online culture news story that has come across our desks. Turning a 90-second spotlight on compelling or confusing developments, we identify audience drivers and analyse cultural context to inform your brand engagement messaging.
This week, we’re looking at the recently underwhelming earnings of Disney’s Marvel movies. Audiences are sending signals that their attention is turning to smaller stories and unique perspectives on legacy IPs – an appetite Mattel Films is well-positioned to serve.
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