This week, we’re looking at the hype around Tales of the Shire, a calm ‘cosy game’ coming in 2024 that is set in the otherwise challenging fantasy adventure world of The Lord of the Rings. As cosy gaming keeps growing, and sub-genres like ‘creepy cosy’ emerge, we analyse what makes fans want to play at ordinary chores in extraordinary settings – and how these habits reveal valuable brand extensions for the likes of Netflix.

This week, we’re looking at the hype around Tales of the Shire, a calm ‘cosy game’ coming in 2024 that is set in the otherwise challenging fantasy adventure world of The Lord of the Rings. As cosy gaming keeps growing, and sub-genres like ‘creepy cosy’ emerge, we analyse what makes fans want to play at ordinary chores in extraordinary settings – and how these habits reveal valuable brand extensions for the likes of Netflix.