Pop Culture Desk Drop: Netflix & Chill with Cosy Games
Published 06 October 2023
The Pop Culture Desk Drop is a weekly short-form video series from Stylus where we share strategic insight on an entertainment or online culture news story that has come across our desks. Turning a 90-second spotlight on compelling or confusing developments, we identify audience drivers and analyse cultural context to inform your brand engagement messaging.
This week, we’re looking at the hype around Tales of the Shire, a calm ‘cosy game’ coming in 2024 that is set in the otherwise challenging fantasy adventure world of The Lord of the Rings. As cosy gaming keeps growing, and sub-genres like ‘creepy cosy’ emerge, we analyse what makes fans want to play at ordinary chores in extraordinary settings – and how these habits reveal valuable brand extensions for the likes of Netflix.
