
Published 25 January 2022
Alex Hawkins
The social media platform's latest report outlines the Gen Z trends set to shape culture this year. From the blurring lines between creators and celebrities, to music's visual evolution and gaming's new social applications, we spotlight how these shifts align with some of our own forecasts.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we dive into how Fifa’s Halftime Show for the 2026 World Cup final will deepen young and new football fans’ sportstainment satisfaction, Netflix’s new immersive horror...