
Published 25 January 2022
Alex Hawkins
The social media platform's latest report outlines the Gen Z trends set to shape culture this year. From the blurring lines between creators and celebrities, to music's visual evolution and gaming's new social applications, we spotlight how these shifts align with some of our own forecasts.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
‘Passion tracking’ apps and online platforms cataloguing pop culture interests (e.g. film, books, gaming) represent a surging desire for an alternative to established social media, populated by hobbyist fans seeking depressurised, algorithm-free communion. We decode a scene offering a wealth of audience intel for...