
Published 15 September 2020
On August 27, over a million viewers globally watched the virtual opening ceremony of Gamescom, Europe's biggest gaming event, with developers compensating for lack of in-person hype with genre-crossing project reveals. We highlight six key trends to watch including casual competitions for curious newcomers, activating the next generation of creative prosumers and the TV/film studios scoring with gaming narratives.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...