
Published 15 September 2020
On August 27, over a million viewers globally watched the virtual opening ceremony of Gamescom, Europe's biggest gaming event, with developers compensating for lack of in-person hype with genre-crossing project reveals. We highlight six key trends to watch including casual competitions for curious newcomers, activating the next generation of creative prosumers and the TV/film studios scoring with gaming narratives.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
This year, Ramadan (February 18 to March 19, 2026) is making an even bigger mark on pop culture. Revealing the tenets and attitudes most important to the 2bn-strong global Muslim community via social media content, ad campaigns, storytelling, and entertainment, we unpack dialled-up themes for brands, including...