
Published 03 November 2020
We're in the middle of a revolution in consumer creativity, driven by platforms like TikTok, Twitch, Patreon, Substack and OnlyFans. In this episode, Christian Ward talks to Josh Constine (principal investor & head of content at early-stage venture capital firm SignalFire) and Julia Errens (Pop Culture & Media editor at Stylus) about what's fuelling this creativity renaissance, and how brands can play a part.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...