Gamifying Fandom
Modernising Memorabilia
The Fan Token Phenomenon
Fantasy sports have millions of global players vying to add the best athletes to their made-up teams in a global engagement market projected to hit $48bn annual revenue by 2027 (Brandessence, 2021). Social platform Greenpark Sports is expanding competition with mobile games, while Fan-Controlled Football turns the crowd into coaches for their teams.
Fantasy sports have millions of global players vying to add the best athletes to their made-up teams in a global engagement market projected to hit $48bn annual revenue by 2027 (Brandessence, 2021). Social platform Greenpark Sports is expanding competition with mobile games, while Fan-Controlled Football turns the crowd into coaches for their teams.
Summary
Gamifying Fandom | Fantasy sports have millions of global players vying to add the best athletes to their made-up teams in a global engagement market projected to hit $48bn annual revenue by 2027 (Brandessence, 2021). Social platform Greenpark Sports is expanding competition with mobile games, while Fan-Controlled Football turns the crowd into coaches for their teams. |
Modernising Memorabilia | From physical kits to digital non-fungible-token (NFT) moments, the sports memorabilia market is booming. Collectible providers are ushering in the next wave with one-off commemorative drops, artist collaborations, and early investment opportunities in young athletes' NFT futures. |
The Fan Token Phenomenon | Legacy sports giants like Paris Saint Germain and FC Barcelona are opening new revenue streams with blockchain fan tokens that turn team spirit into a currency. Elsewhere, individual athlete creators are producing their own tokens to monetise their social followings, and reclaim some of their brand gains to support the next generation of athletes. |
Future Sports Fandoms
Topics
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