
Published 02 November 2021
While participation in the global sports market is expected to reach 3.5 billion people by 2025, under-34s are losing interest in linear broadcasts (see Key Stats). To engage these fans, sports organisations need to build communities around participation and interaction. We explore how crypto, fantasy sports and collector cultures are shaping tomorrow's supporters.



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The gaming industry’s biggest night of the year, The Game Awards 2025 (LA, December 11) bestowed accolades on the year’s best titles, studios and esports stars, and lined up a bumper 2026 of new releases. We unpack four of the key takeaways – including the winning charm of indie games, inventive transmedia moves, the...