
Published 02 November 2021
While participation in the global sports market is expected to reach 3.5 billion people by 2025, under-34s are losing interest in linear broadcasts (see Key Stats). To engage these fans, sports organisations need to build communities around participation and interaction. We explore how crypto, fantasy sports and collector cultures are shaping tomorrow's supporters.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at how pop star Olivia Rodrigo’s sold-out, women-led festival is marrying music and mission; why Spotify is putting video at the centre of discovery;...