
Published 02 November 2022
Burberry is joining forces with sandbox video game Minecraft to deepen its engagement with gaming audiences and explore metaverse-like brand experiences.



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At Campaign Gaming Summit (March 11, London), trailblazers and changemakers in gaming development, marketing, content creation and streaming gathered to deliver insights for brand success in entertainment’s most popular sector. We unpack five key directions, across sportstainment gaming, gamer-sanctioned artificial...