
Published 02 November 2022
Burberry is joining forces with sandbox video game Minecraft to deepen its engagement with gaming audiences and explore metaverse-like brand experiences.



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Microdramas – mobile-first, one- to three-minute serialised stories – are becoming the world’s hottest video entertainment format, propelled by audiences’ desire for digestible escapist viewing beyond endless lo-fi, user-generated content. Must-know directions include genre evolutions across romance, comedy, horror,...