
Published 24 May 2024
As audiences avidly spotlight women’s bodily autonomy on social media (See TikTok’s #ManVsBear trend with 92 million views, where women list reasons why they'd rather face a bear than a man), US dating app Bumble’s ‘anti-celibacy’ ad campaign sought – but failed – to address women’s dating dissatisfaction, sparking widespread criticism.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Microdramas – mobile-first, one- to three-minute serialised stories – are becoming the world’s hottest video entertainment format, propelled by audiences’ desire for digestible escapist viewing beyond endless lo-fi, user-generated content. Must-know directions include genre evolutions across romance, comedy, horror,...