
Published 24 May 2024
As audiences avidly spotlight women’s bodily autonomy on social media (See TikTok’s #ManVsBear trend with 92 million views, where women list reasons why they'd rather face a bear than a man), US dating app Bumble’s ‘anti-celibacy’ ad campaign sought – but failed – to address women’s dating dissatisfaction, sparking widespread criticism.



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The content creator landscape is in flux as digitally fatigued netizens re-adjust their social media feeds with relatability, originality, and simple, human joys in mind. We round up three must-know shifts and how brands can navigate them, including the ‘influencer recession’ ushering in ‘nano’ creators, the evolving AI...