
Published 18 November 2021
Matt Zara
In a bid to grow its retail offerings, NBCUniversal-owned US cable network Bravo is giving reality TV fans a new way to connect with its shows via a virtual shopping mall – The Bravo Virtual Bazaar. The augmented reality experience lets users browse themed virtual ‘rooms’ based on its various entertainment brands.



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At Campaign Gaming Summit (March 11, London), trailblazers and changemakers in gaming development, marketing, content creation and streaming gathered to deliver insights for brand success in entertainment’s most popular sector. We unpack five key directions, across sportstainment gaming, gamer-sanctioned artificial...