Look Ahead

2022

Welcome to tomorrow.

If 2021 was the year of adapting to change, 2022 will be the year for embracing it. Is your brand ready?

This page acts as a central resource of insights from our Look Ahead reports. It outlines the trends set to shape the upcoming year. Use it to piece together your own roadmap for navigating through the shifting consumer behaviours and new industry opportunities next year – and beyond.

Start scrolling to Look Ahead.

Buchinger Wilhelmi

This page acts as a central resource of insights from our Look Ahead reports. It outlines the trends set to shape the upcoming year. Use it to piece together your own roadmap for navigating through the shifting consumer behaviours and new industry opportunities next year – and beyond.

Start scrolling to Look Ahead.

Watch the briefing

Inform and validate your product, marketing, and brand engagement strategies with this exclusive round-up of the 10 key trends for 2022. Watch the presentation with Stylus’ chief creative officer Tessa Mansfield as she takes you through: The top 10 trends you should be paying attention to next year The commercial opportunities awaiting your brand Real-life examples from forward-thinking businesses already responding to these trends

Read the report

Your free, bite-sized report of the key trends for 2022. Each trend is broken down with real-life examples and suggested actions to help you harness the insight in a way that’s best for your brand.

Listen to the Podcast

Reinforce your understanding of the key trends for 2022 by tuning into our Future Thinking Podcast Look Ahead special. Hear from the experts behind the forecast as we dig deeper into the drivers behind the trends and their implications.

Dig deeper into next year's trends

See you in the Metaverse

One of Stylus' predicted megatrends for 2022, the metaverse is moving beyond lockdown-sparked hype to an always-on, virtual environment. Katie Baron, director of Brand Engagement at Stylus, spoke to euronews in response to Facebook's reported rebrand plans as the company focuses on its wider ambitions to build the metaverse.

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Food & Beverage in 2022

In 2022, taste and flavour will dominate industry innovation. Mandy Saven, Stylus' director of Consumer Lifestyle, gives Food Navigator the lowdown on the key trends set to dominate next year and discusses why health and sustainability are critical factors when it comes to keeping up with consumer expectations.

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Can tech tackle climate change?

Environmental concerns will steer tech innovation in 2022. Stylus' Consumer Attitudes & Technology Senior Editor, Estella Shardlow, outlines the key trends tech brands need to action next year in order to secure consumer loyalty and tackle the climate emergency head-on.

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The biggest beauty trends to watch for

Sensorial factors such as scent, touch and taste will be key experiential factors for beauty products in 2022. Our head of Beauty, Lisa Payne, spoke to The Telegraph for about the hottest beauty trends this year, from scent supplements to skin minimalism.

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What's to come for Crypto in 2022?

Whether it’s buying a ticket to a sports match or funding a Hollywood movie, we’re seeing a greater array of things and experiences becoming ‘tokenised’. Our senior Technology editor, Estella Shardlow, shares her take on the key trends set to shape crypto this year.

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3 Trends to act on

How will you harness trends intelligence in 2022 – arguably one of the most challenging years yet? Stylus' annual Look Ahead 2022 reports give our members exclusive insight into the 30 cross-industry trends, forecasted by our in-house experts, set to shape the year ahead. We share a peek at three of those trends.