
Published 09 February 2024
The cost-of-living crisis is having a notable impact on sports participation in the UK, where a third of consumers now say they’re unable to afford an active lifestyle. Meanwhile, 29% agree they have less time to work out due to increased working hours, according to a new study by British governmental body Sport England.



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The contours of luxury leisure are being redrawn. Where once status was articulated through possessions, today's affluent consumers are investing in how they move, recover, create and connect. From precision-performance training hubs and full-body imaging to regenerative retreats and premium gaming, brands sharp enough...