
Published 13 March 2015
Nicole Pilcher
UK-based digital media company Starship has created a hyperreal virtual reality cookery simulation using Samsung’s virtual reality headset, Gear VR. The technology, called CyberCook, enables users to create recipes from around the world using virtual ingredients in real-time.



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Gen Z’s food and drink habits are a dynamic blend of values, curiosity and convenience. Gen Z toggle between cooking and clicking, crave bold flavours and viral formats, and want sustainability without sacrifice. For brands, the opportunity lies in making better choices more affordable – and irresistible – to this...