
Published 25 February 2021
NYC Icelandic dairy brand Siggi’s has released a “Palate Training Kit” (available for $30 on the brand’s website) to enable consumers to gain more of an understanding about how sugar impacts their everyday diets and taste experiences. The kit comes with a “flavour desensitisation reversal guide”, eye mask, timer, journal, spoon and 30-days’ worth of Siggi’s yoghurt.



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The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.