
Published 25 January 2021
Dovetailing with the proliferation of products and services designed by and for new millennial moms, a crop of supplements recently launched in the US cater for the pre- through postnatal needs of the contemporary wellness consumers we profile in The Future of Vitamins & Supplements.



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The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...