
Published 04 December 2020
New American e-supermarket Hive is betting on values-driven food shoppers to drive sales. The online marketplace selects brands according to their sustainable and ethical credentials. It’s a shrewd move that addresses increasing interest in activist, ethical brands from consumers across age groups.



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Luxury food and drink is taking on more diverse dimensions: fine dining is shaped by new wellness-driven behaviours, meat is recast as a high‑craft indulgence, premium pantry staples are becoming the ultimate status markers, and ethical sourcing is now synonymous with refined values. These shifts demonstrate how food...