
Published 04 December 2020
New American e-supermarket Hive is betting on values-driven food shoppers to drive sales. The online marketplace selects brands according to their sustainable and ethical credentials. It’s a shrewd move that addresses increasing interest in activist, ethical brands from consumers across age groups.



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The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...