
Published 04 December 2020
New American e-supermarket Hive is betting on values-driven food shoppers to drive sales. The online marketplace selects brands according to their sustainable and ethical credentials. It’s a shrewd move that addresses increasing interest in activist, ethical brands from consumers across age groups.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....