
Published 18 October 2023
Thanks to their nutritious, affordable, versatile and soil-friendly properties, legumes are rising through the ranks as protein darlings, with everyone from FMCG Goliaths and nutrition experts to savvy start-ups encouraging greater pulse consumption.



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Gen Z’s drinking culture is a mixed picture. On the one hand, moderation and mindfulness are reshaping consumption occasions into more intentional, curated experiences. On the other, there’s still a vibrant appetite for fun, bold flavours, and playful experimentation, presenting opportunities for alcohol and leisure...