
Published 30 March 2022
Global alcoholic beverages group Diageo will trial regenerative agriculture on the farms growing barley for its Irish beer brand Guinness. It’s a welcome signal that brands are finally starting to prioritise the plant-conscious farming techniques we explore in How Soil Will Save the World.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Today’s eco‑active grocery shoppers are climate‑intentional, label‑literate and ingredient‑savvy, seeking products with validated low‑impact choices baked in. They’re also more informed, more demanding, and far more fluent in packaging and provenance than earlier ‘green’ cohorts. Yet in a...