
Published 28 June 2023
Olive oil, often sold as an unexciting pantry staple in tinted green glass bottles, is becoming a category to watch as producers challenge packaging norms to create products consumers are proud to display. We highlight the most exciting examples, from stylish refillable bottles and tongue-in-cheek branding to labels that assist at-home cooks.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Gen Z’s food and drink habits are a dynamic blend of values, curiosity and convenience. Gen Z toggle between cooking and clicking, crave bold flavours and viral formats, and want sustainability without sacrifice. For brands, the opportunity lies in making better choices more affordable – and irresistible – to this...