
Published 07 May 2021
Empty supermarket shelves in spring 2020 nudged many consumers to sample plant-based milks, and recent data from US analytics company Morning Consult suggests these one-off purchases are converting into habits. It’s a move that bolsters the business case for marketing plant-based foods to all consumers.



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The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...