
Published 01 November 2022
As young fashion consumers grow increasingly jaded by short-lived micro-trends and copycat culture, a new look is emerging that values personal style, creativity and potentially divisive aesthetics above all else, rejecting the very concept of bad taste and celebrating extreme individualism.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...