
Published 26 July 2023
From movie press tours and DIY concert looks to viral styling challenges and obscure influencers, youth fashion inspiration is more open source than ever. In this new biannual report series, we highlight the key people, products and pop culture moments driving Gen Z trends in bite-size chunks, with actionable insights throughout.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our A/W 27/28 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print and pattern, styling, footwear and accessories, and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview of the...