
Published 13 July 2022
Clean Reset represents a refreshingly minimal and upbeat trend evolution, with great commercial application opportunities across all fashion categories and demographics. Highly driven by renewed interest in retro sports looks, it’s ultimately clean-lined, practical, optimistic and smart.
In terms of sustainability, Clean Reset is all about modularity, adaptivity, simplification and clearing up our waste resources in new and relevant products. Pragmatic to an extreme, whilst also being playful, it’s a modern direction with real universal appeal.



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In the active arena, ranges designed for sports lifestyle will continue to outperform those made for optimisation (GlobalData, 2025). However, to buck this trend and generate more...