Published 04 January 2023

10 min read

A playfully optimistic direction driven by themes of joy and nostalgia, Frolic seeks to uplift and celebrate life’s whims and indulgences using sensorial elements, creative imagination and soft psychedelia.

A gender-neutral focus is key to this direction. Modern androgyny evolves to take on a carefree euphoric slant, echoing the importance of self-expression, individuality and pleasure-seeking against a backdrop of turbulent times.

Fashion Directions A/W 24/25: Frolic

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Gen Z Fashion Download: 2024 Part Two

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From luxury aspirations and personal style crises to evolving sportswear tastes and another movie merch boom, pop culture and social media commentary continue to drive Gen Z’s fashion obsessions. This youth-focused lowdown highlights the most exciting viral trends, lucrative product opportunities and emulative style...

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