
Published 04 January 2023
A playfully optimistic direction driven by themes of joy and nostalgia, Frolic seeks to uplift and celebrate life’s whims and indulgences using sensorial elements, creative imagination and soft psychedelia.
A gender-neutral focus is key to this direction. Modern androgyny evolves to take on a carefree euphoric slant, echoing the importance of self-expression, individuality and pleasure-seeking against a backdrop of turbulent times.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...