Solutions for the New Climate Era

Published 03 June 2024

The world has entered a new climate era – one in which acutely high temperatures and other weather extremes are becoming increasingly commonplace. In fact, at the end of June 2023, more than one in three Americans lived in an area that was under heat advisory (Heat.gov, 2023). Globally, 43% of people under 35 anticipate being displaced from their home at some point over the next 25 years due to climate change (Ipsos, 2023).

In this must-read Macro Trend report, we reveal how consumers’ lifescapes will adjust to adapt to climatic challenges as well as the crucial products, services and spaces that will support them. From strategies to both beat the heat and rethink the seasons to prioritising preparedness and next-gen protection from the elements, a wealth of opportunities exists for all businesses to deliver solutions to new climate era problems.

Solutions for the New Climate Era

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