Episode 98: China Trends for 2022

Published 25 November 2021


Manya Koetse, editor-in-chief of What's On Weibo, and Rui Ma, founder of Tech Buzz China, discuss key tech, media and consumer trends in China – from what's shaking up e-commerce, to opportunities in social media engagement. We also explore the Innovation of the Week and The Next Big Opportunity with Stylus experts.

Date:Thursday, November 25, 2021
Author:Christian Ward

Guests on this Episode

Manya Koetse is a China media watcher and editor-in-chief of What's On Weibo. She is a writer, public speaker, and consultant (Sinologist, MPhil) on social trends in China, with a focus on online media and digital developments, popular culture, and gender issues. Koetse founded What's On Weibo in 2014 to provide societal, cultural and historical insights into an ever-changing China through the lens of Chinese social media.

Rui Ma is a China tech analyst and founder of Tech Buzz China, a platform that offers insider perspectives and takeaways on China's tech industry. With over 15 years' experience in investment banking and investing (from seed-stage funding to pre-IPO investing), Ma spent eight of those years working across multiple industries including real estate, media and technology in Shanghai and Beijing. She is currently an angel investor and adviser for several start-ups and funds.

Contributing from Stylus:

  • Rebecca Hobbs, Retail & Brand Comms editor
  • Hosted by Christian Ward, head of Multimedia

Episode Features

[0:49] Innovation of the Week
[4:31] Interview with Manya Koetse
[13:51] Interview with Rui Ma
[24:20] The Next Big Opportunity

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