
Published 02 February 2024
Worth $5.6tn in 2022, the global wellness industry has expanded by 12% annually since 2020, with further 52% growth projected by 2027 (Global Wellness Institute, 2023). Industry experts, analysts and media gathered at the Global Wellness Summit Trends & Research event (New York City, January 30) to discuss the trends propelling this growth. We highlight the overarching themes.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The